Language and Geography. Triple the ROI. The offer was advertised via push notifications with the pre-lander in the style of "a success story of a student who mined ⛏️ using low-power mining in his student lab, eventually getting a several-fold increase in his ⛏️, with the help of leverage trading." At first, the campaign targeted the whole Latin American market.
There were registrations, but conversion to deposits remained minimal.
We made geography research paying attention to the registrations and conversion to the deposit rate. Unprofitable locations were excluded from the targeting setting, and at the same time we scaled up the campaign to all countries, other than the excluded ones. Let us explain why we did it. Some of the Spanish-speaking users are successfully using VPN services while having enough ⛏️ for trading. Some of them have moved to more developed countries, but they continue to speak their native language. Such "developments" made for conversions in the profitable countries, which number increased several times.
So, the ROI has almost tripled.
The use of the deposit promo code in the header and the footer of the landing page also resulted in conversions.
The costs – creating of the landing page + translation – $150
The ad spend – $1,273
The revenue – 0.4btc, about $3,750
What offers can you use to make money right now?